About Us

Cultivating Aspirations from the Sacred Land of Coffee.

Vietnam is proud to be one of the world's largest coffee exporters, and Lam Dong province is the golden "capital" of the finest Robusta beans, thanks to its ideal altitude and temperate climate.

For generations, the local farmers of Da Lat have poured their sweat, passion, and soul into cultivating some of the finest Robusta coffee beans in the world. Yet, for too long, they faced a heartbreaking reality: unpredictable market fluctuations, heavy reliance on intermediaries, and a profound lack of global recognition for the true value of their meticulous labor. Their exceptional coffee was often undervalued, lost in mass commercial blends, and rarely carried the proud name of its origin.

Datino Coffee was born to change this narrative. We were founded not merely as a manufacturing business, but as a mission-driven movement to solve this fundamental struggle. We saw the unspoken pain of the local farmers and realized that to elevate Vietnamese coffee, we first had to empower the hands that grow it.

At Datino, our manufacturing facility is located right next to the raw material area, allowing us to minimize the time from harvest to roasting and packaging. We control 100% of our supply chain, committing to transparency, sustainable farming, and superior quality in every export shipment.